Know Your Brand Ambassador
Verify Your Brand Ambassadors, Protect Your Brand
60%
Up to 25%
Brand reputation
Build Trustworthy Partnerships. Choose the Right Brand Ambassadors with Checks & Traces.
Trusted by leading Organisations
What Our Brand Ambassador Screening Provides
Identity & Background Verification
Audience & Engagement Analysis
Reputational Risk Assessment
Compliance & Risk Screening
Previous Employment Discrepancies
Previous Employment Discrepancies
Social Media Screening
Social Media Screening
Adverse Media
Adverse Media
Sanctions
Sanctions
Digital Footprint Analysis
Digital Footprint Analysis
Litigation & Legal History
Litigation & Legal History
Identification Verification
Identification Verification
Interpol Red Notice
Interpol Red Notice
Political Exposure
Political Exposure
Know Your Brand Ambassador
Stop Wasting Money on Fake Influencers
Influencer marketing has become a powerful tool for brands, but it also carries reputational and financial risks. Fake followers, inflated engagement metrics, and undisclosed affiliations can lead to ineffective campaigns or damage to a company’s reputation. Brand ambassador screening helps organisations verify the individuals representing their brand before entering into partnerships.
A Comprehensive Vetting of Your Influencers
Our investigation examines the influencer’s digital presence, including social media activity, audience authenticity, and engagement patterns. Analysts review past content, online behaviour, and publicly available records to identify potential reputational risks or controversial associations linked to the individual.
The screening also verifies the influencer’s identity and reviews relevant records, including adverse media, sanctions exposure, and other risk indicators that may affect a partnership.
Your Strategic Report
The outcome is a structured report outlining the influencer’s online presence, audience legitimacy, and any potential concerns identified during the investigation. This allows organisations to assess whether the individual aligns with the brand’s reputation and campaign objectives before collaboration begins.
Get Started in 5 Simple Steps
1. Initial Consultation & Objective Setting
Start by filling out our secure inquiry form. A specialist will schedule a brief call to understand your brand, campaign, and specific concerns, ensuring our vetting process is perfectly aligned with your objectives.
2. In-Depth Vetting & Analysis
Our expert analysts use our advanced systems to discreetly vet the influencer. We conduct a thorough evaluation of their audience, reputation, and background, meticulously reviewing all key risk indicators.
3. Receive Your Vetting Report
Within 7 business days, you’ll receive a clear, detailed report compiling all verified data and risk assessments. The report highlights key findings, potential red flags, and provides a clear recommendation
4. Decision Support & Consultation
We don’t just deliver a report; we provide clarity. Our team is available to discuss the findings and provide further insights, empowering you to make a confident and effective partnership decision.
5. Ongoing Monitoring (Optional)
If required, ongoing monitoring can be conducted to identify new risks, controversial content, or reputational issues that may arise after the partnership has begun. This helps organisations stay informed about individuals representing their brand.
At Checks & Traces, Data Ethics is a core principle. Our checks are purposefully developed to provide crucial insights for our clients to make informed decisions while protecting the integrity of all involved parties, including people and companies being screened.
Our General Manager, James Smith, specialised in Data Ethics and Privacy Protection as a member of the School for Data Science and Computational Thinking and the Unit for the Ethics of Technology at Stellenbosch University. James is certified in Research Ethics Evaluation with TRREE and ensures all screenings are compliant with international data protection and ethical standards.
Checks & Traces has a zero tolerance for the misuse of our services. Any attempts to use our services for illegitimate purposes, such as doxxing, harassment, or extortion are quickly identified and reported to the relevant authorities.
Ethical Screening, Always.
Click Click vs. Checks and Traces
“Click-click” is used in the intelligence industry to describe automated intelligence investigations that produce reports without human analysis.
At Checks & Traces, we believe in the power of human expertise. While we leverage advanced technology and vast global databases, our employee screenings are always conducted, verified, and interpreted by skilled analysts.
Our team of experts, trained in open-source intelligence and cyber investigations, meticulously assesses candidates to uncover key risk indicators. We go beyond data to deliver comprehensive and contextual insights.
| Features | Click-Click | Checks and Traces |
|---|---|---|
| Human Analysis | No | Yes |
| Design Expertise | Coders | Corporate Security Experts |
| Check Focus | Generic Database Queries | Targeted Risk Indicators |
| Compliance | Minimum Requirements | Enhanced & Meaningful Insights |
| Outcome | Ticks a Box | Mitigates Risks & Protects Your Business |
Questions? We have all the answers.
Any brand that invests in influencer marketing. We frequently work with companies in the apparel, cosmetics, supplements, and food & beverage industries to protect their marketing investments and safeguard their brand reputation before launching a new campaign.
To begin the screening, we typically require the influencer’s name and their social media handles or profile links. Additional information, such as websites, previous brand partnerships, or known aliases, can assist the investigation.
We combine human expertise with advanced AI to ensure a thorough investigation. Our analysts use cutting-edge technology to uncover critical insights that automated systems or analysts alone might miss, providing a comprehensive and accurate risk assessment.
The report provides a detailed review of the influencer’s online presence, including audience authenticity, engagement indicators, reputational findings, and any risk indicators identified during the investigation.
Yes. Our investigations can examine influencers operating across multiple jurisdictions. We analyse global data sources and digital activity to identify risks associated with individuals regardless of location.
Absolutely. We adhere to all legal standards and conduct our checks with the utmost respect for client confidentiality. Our General Manager, James Smith, with a Master’s in Data Ethics, oversees all processes to ensure they meet the highest ethical standards.
Our screenings are designed to identify specific reputational and operational risks. This includes:
- Verifying the authenticity of their followers and engagement metrics.
- Screening for controversial past content, posts, or negative media associations.
- Identifying undisclosed political exposure or affiliations with sanctioned groups.
- Checking for past litigation, fraud alerts, or appearances on international watchlists.
We understand that marketing campaigns move quickly. Our Know Your Brand Ambassador checks are typically completed and delivered within 7-10 business days, ensuring you get the timely information you need to make a confident decision.
The dedicated Checks & Traces support team is here to assist you. If you have any questions or concerns about your report, please contact us at info@checksandtraces.com. We will address your inquiries promptly and work to resolve any issues.
Discretion is key in our investigations. We utilise advanced, covert open-source intelligence (OSINT) techniques to ensure that the influencer being screened remains completely unaware of the process.
Absolutely! We take pride in the quality of our work. You can download a sample report here to see the level of detail and insights we provide.
Checks & Traces is powered by the expertise of Futurum Risk, a team of corporate security and cyber investigation specialists. Connect with our leadership team, James Ellender and James Smith, on LinkedIn to learn more about their extensive experience in the field.
Download Sample Report
Enter your details below to download a sample report. We won’t share your information with any third parties.
Checks and Traces has access to over 3000+ data sources
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FAQs
Who are Checks & Traces
Checks & Traces is a team of highly trained intelligence professionals trained at a government standard to utilise powerful machine learning, web scraping, and AI tools to gather targeted information globally.
How long has the company been around?
Checks & Traces is a branch of Futurum Global, a risk and intelligence company serving governments and multinationals for over a decade. Developed to offer direct-to-customer intelligence services, Checks & Traces makes it easier for individuals and companies to access targeted information on demand.
Are these checks legal?
Absolutely. Our checks are entirely legal. We are intelligence experts collecting open-source information and analysing it to highlight legitimate concerns.
Can I do these checks myself?
No. We use various proprietary tools, databases, covert profiles, hidden devices, and operating systems, along with government-level trained investigators to identify information and concerns. You could probably service your own car, but it’s often best to leave it to the professionals.
How long until I get my report?
Typically, we deliver a comprehensive report within 7 working days, depending on complexity. If something concerning arises, additional time may be needed to verify findings.
What if I'm not happy with my report?
We invest in powerful data collection and analysis tools and provide extensive training to our team. If you believe we’ve missed something, we’ll conduct further investigation into your concerns.