Verify Your Brand Ambassadors, Protect Your Brand
Build Trustworthy Partnerships. Choose the Right Brand Ambassadors with Checks & Traces.
$1.3 billion
The amount that influencer fraud costs companies annually
49%
Of all influencers commit a form of digital fraud
63%
Of brands have experienced influencer fraud
“Don’t Let Influencers Damage Your Brand”
Protect your Brand with Checks & Traces.
Trusted by leading Organisations
Stop Wasting Money on Fake Influencers
Influencer marketing is booming, but so is fraud. From fake followers to inflated engagement, it's increasingly difficult to tell the real deal from online imposters. Our Know-Your-Brand-Ambassador (KYBA) checks take the guesswork out of your partnerships. They are fast, affordable, and accurate, ensuring you partner with genuine brand ambassadors who will deliver a real impact.
A Comprehensive Vetting of Your Influencers
Our influencer due diligence goes beyond surface-level metrics. We provide a complete reputational and operational risk assessment, focusing on three key areas:
- Audience & Engagement Analysis: We conduct a deep analysis to identify fake followers, verify legitimate engagement rates, and ensure your investment is reaching a real, relevant audience.
- Reputational Risk Assessment: We perform adverse media scans and review past content for controversial statements, undisclosed political exposure, or other affiliations that could create negative publicity for your brand.
- Background & Compliance Check: We verify the influencer's identity and screen them against fraud databases and international watchlists to ensure a secure and compliant partnership.
Your Strategic Report
When our analysis is complete, you receive more than just data. We provide a confidential report with:
- A comprehensive analysis of the influencer’s online presence.
- A clear breakdown of fraud indicators and potential reputational risks.
- The confidence to partner with influencers who meet regulations and align with your brand values.
Our 4-Step Vetting Process
1. Initial Consultation & Objective Setting
Start by filling out our secure inquiry form. A specialist will schedule a brief call to understand your brand, campaign, and specific concerns, ensuring our vetting process is perfectly aligned with your objectives.
2. In-Depth Vetting & Analysis
Our expert analysts use our advanced systems to discreetly vet the influencer. We conduct a thorough evaluation of their audience, reputation, and background, meticulously reviewing all key risk indicators.
3. Receive Your Vetting Report
Within 7 business days, you’ll receive a clear, detailed report compiling all verified data and risk assessments. The report highlights key findings, potential red flags, and provides a clear recommendation.
4. Decision Support & Consultation
We don't just deliver a report; we provide clarity. Our team is available to discuss the findings and provide further insights, empowering you to make a confident and effective partnership decision.
The Human Expertise Behind the Technology
"Click-click" is an industry term for automated reports that lack human analysis. At Checks & Traces, we believe in the power of human expertise. While we leverage advanced technology, our screenings are always conducted, verified, and interpreted by skilled analysts to provide comprehensive and contextual insights.
| Features | "Click-Click" Reports | Checks and Traces |
|---|---|---|
| Human Analysis | ❌ No | ✅ Yes |
| Check Focus | Generic Database Queries | Targeted Reputational Risk |
| Outcome | Ticks a Box | Mitigates Risk, Protects Your Brand |
Ethical Screening, Always
At Checks & Traces, data ethics is a core principle. Our checks provide crucial insights while protecting the integrity of all parties. Our team is certified in Research Ethics Evaluation and ensures all screenings are compliant with international data protection and ethical standards.
Questions? We have all the answers.
Any brand that invests in influencer marketing. We frequently work with companies in the apparel, cosmetics, supplements, and food & beverage industries to protect their marketing investments and safeguard their brand reputation before launching a new campaign.
Our screenings are designed to identify specific reputational and operational risks. This includes:
- Verifying the authenticity of their followers and engagement metrics.
- Screening for controversial past content, posts, or negative media associations.
- Identifying undisclosed political exposure or affiliations with sanctioned groups.
- Checking for past litigation, fraud alerts, or appearances on international watchlists.
Discretion is key in our investigations. We utilize advanced, covert open-source intelligence (OSINT) techniques to ensure that the influencer being screened remains completely unaware of the process.
We understand that marketing campaigns move quickly. Our Know Your Brand Ambassador checks are typically completed and delivered within 7 business days, ensuring you get the timely information you need to make a confident decision.
We utilise comprehensive global financial and legal databases, along with advanced digital tracing tools. Checks & Traces experts then analyse this data to build detailed wealth profiles for each client.
Absolutely. We adhere to all legal standards and conduct our checks with the utmost respect for client confidentiality. Our General Manager, James Smith, with a Master’s in Data Ethics, oversees all processes to ensure they meet the highest ethical standards.
Checks & Traces SoW screenings focus on:
- Verifying the authenticity and source of wealth
- Identifying adverse media or negative associations
- Checking for international sanctions or watchlist appearances
- Assessing the legitimacy of financial transactions
- Identifying connections to politically exposed persons (PEPs)
- Reviewing litigation history and financial discrepancies
- Detecting links to fraud or criminal activities
We understand the importance of timely information. SoW checks typically take 7 business days to complete, ensuring you receive a thorough and detailed report as quickly as possible.
The dedicated Checks & Traces support team is here to assist you. If you have any questions or concerns about your report, please contact us at info@checksandtraces.com. We will address your inquiries promptly and work to resolve any issues.
Discretion is key in our investigations. We utilise advanced, covert techniques to ensure that the business or individuals being screened remain unaware of the process.
Absolutely! We take pride in the quality of our work. You can download a sample report here to see the level of detail and insights we provide.
Checks & Traces is powered by the expertise of Futurum Risk, a team of corporate security and cyber investigation specialists. Connect with our leadership team, James Ellender and James Smith, on LinkedIn to learn more about their extensive experience in the field.
Download Sample Report
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